Kolkata: Footwear brand Paragon has announced its brand repositioning that resonates and reconnects with the core of India. The makeover comes at a point when the brand is going to complete 50 years of its presence in the footwear market.
The new brand identity celebrates the unstoppable spirit of the common man with the tagline ‘Zid, Chalte Rehne Ki.’ The makeover brings the spotlight on the everyday heroes of our nation, who persevere through every challenge and make the New India possible through their relentless spirit.
Through this repositioning, Paragon is establishing and embracing the emotional connect it shares with its broader support base. From the scorching heat to the chilling cold, through rain and shine, day and night, there is an India that never stops doing what needs to be done.
Through this journey, the brand honors the determination of the Indian workforce, spanning from the middle and lower-middle classes to self-employed individuals and numerous others who are our everyday heroes who make the New India.
Sachin Joseph, Executive VP at Paragon said, “Zid Chalte Rehne Ki” embodies Paragon’s core values, honoring the astounding resilience, courage and unending optimism that defines the Indian people. It serves as a tribute to the incredible spirit of Indians.
Sachin Joseph added, “Through this campaign, we are reconnecting with everyday heroes who personify these qualities by ensuring our commitment to stand by their side, providing them with comfort and support.”
The integrated “Zid, Chalte Rehne Ki” promotion will run across newspapers, radio, outdoor (bus & train panels) and digital platforms all over India.
